TECNOLOGÍAS DE LA INFORMACIÓN Y DE LA COMUNICACIÓN (TIC) EN EL DESEMPEÑO DE LAS EMPRESAS DE MEZCAL Y TEQUILA EN MÉXICO

Abstract

In the present study examines the use of ICT is related to the performance of mezcal and tequila businesses in Mexico. The Resource and Capability Based Theories was the central theory in this study, which identified the variables of businesses performance, innovation, ICT, ICT and characteristics of the owner. This research study was conducted in two states of Mexico: Oaxaca to study mezcal businesses and Jalisco for tequila, f80 structured interviews was applied in both business types businesses. Descriptive results indicate that firms are more tequila use of ICT, while mezcal firms have a low use of digital media. We also found that companies generally mezcal and tequila make greater use the Internet, followed by email and to a lesser extent the cell phone. So you can generate a digital media use must have access to technology, with mobile phones, landlines and email which are most available in the market. To test the hypothesis of the study and statistical analysis were made using Pearson bivariate correlation was found positive and significant relationship between innovation and overall performance of the company. The use of ICT was associated with innovation but with a low but significant coefficient. We also found positive and significant relationship between ICT defined as the types of media and social and business use, the characteristics of the owner with the types of ICT and the use of these ICT, and finally between the use of ICT and the type of company.