“Propuesta para la toma de decisiones en la planeación estratégica para la selección de proyectos en un banco”

Abstract

The objective of this thesis is to make decisions to strategic planning and create systems projects in the bank; this project is committed to carrying out various projects a year from a portfolio in a business area in which clients needs are directly taken care of. This commitment changes the strategic planning area. Nowadays, leaders use their experience to make decisions and to choose what projects to take on. This strategy gives us an 80% customer service rate, meaning that there exists a problem in decision making and there is an immediate impact on the client and the institution because there are no profits. With this methodology I am looking to give better services so that the bank receives monetary benefits, maintains competitiveness in the market and in addition aims to achieve these goals within a business area. This methodology could be used in many areas of systems development where the leaders need to make decisions and to build strategic planning. In order to verify this theory, it is necessary to compare empirical planning that the bank uses today against the planning of this model, for at least two years.