Propuesta de estrategias combinadas que permitan a las empresas mexicanas competir en los mercados nacional y mundial

Abstract

The investigation was born at looking that Mexico, in spite of count with abundant natural resources, more of the middle of his population lives in poverty, for this reason was thought to count with competitive companies would be a way for changing this situation; competitiveness get by a consequence of the application of right strategies. Then, for looking the relationship strategies-competitiveness was realized a documentary study about both themes, after, based in information gives by specialized magazines that doing inquiries, was obtained field information for knowing the strategies that American, European and Latin-Americans managers have used, (it means, the occidental region managers), besides of the Asiatic southeast’s, (oriental region), and, of course the Mexicans. These permitted to know that in Mexico are used more strategies of occidental kind, while oriental world strategies are almost unknown, for this reason is proposed to consider the last, in such way that at mixing these with the strategies actually used, it would do new strategies that permit to mexican companies to compete in the country and in the world.