LA ASOCIATIVIDAD EMPRESARIAL, UNA ESTRATEGIA PARA LOGRAR COMPETITIVIDAD. ESTUDIO DE CASO

Abstract

diagnosis of the current situation, what allowed to determine the competitive level of each one of them and the common objectives among the same ones, the climate of business was identified in the one that the companies are unwrapped in question. Later on the process was shown that should be continued for the conformation of the associativeness and the basic procedures to group according to the common objectives. According to the obtained results and in the owners' of the studied companies consultation, the proposal of low asociatividad the modality is presented of "purchase pools" and "outsourcing". These they were considered the most suitable because inputs and similar products are required for the development of its activity and of qualified personnel, in such a way that will have a decrease when carrying out combined purchases the cost of sales and by means of the outsourcing or exchange of personal the companies to foresee that will fulfill their commitments in time and it forms, cooperating to the competitiveness, smaller prices of the products and inputs that are marketed and generation of earnings to the partners or shareholders. It is of underlining that the associativeness is a strategy whose main characteristic is the will of the parts, for what the results depend on the drawees of decisions.