LA UTILIZACIÓN E INCIDENCIA DE LA WEB 2.0 EN EL COMPORTAMIENTO DEL TURISTA DE LA CIUDAD DE MÉXICO

Abstract

The main objective of this research is to analyze the impact of web 2.0 tools in the tourist consumer behavior of Mexico City´s visitors, describing the tools used, application, and how they influence the different stages of a trip. Internet and information technologies have penetrated into all areas of people´s lives, tourism is one of them. The world of travel changed from the usage of the web by tourists and especially the use of Web 2.0. Web 2.0 is a dynamic environment that facilitates communication and interaction between people, communities and companies. It is clear that in this century, the various web tools are part of everyday life for tourists and have changed the way people search, find and produce information to help them plan, book and/or share their concerns and travel experiences Multiple factors are involved in tourist consumer behavior and in travel decision making process: before, during and after a travel. Information contained in the various applications of Web 2.0 is one of the biggest influences for tourists nowadays; who use it mainly before trip for inspiration, as planning tool and basis for decision making. And after the trip when they share their experiences and make recommendations, information that once published is used by other travelers. This research allows drawing a basic profile of a new tourist, who acts and decides based on new technologies.