Propuesta de mejora en el proceso de planeación de la demanda en una empresa de artículos de cuidado personal

Abstract

This research shows the development of a Proposal to Improve the Demand Planning Process in the company BDF Mexico. It´s a German company; it produces and markets personal care products. The research is divided in four chapters. Each of them is part of the final proposal. The first chapter has the main information about the company like its history, main products, clients, process and the current troubles in the demand planning department. The scope and the target of this research are only about the troubles found in the demand planning department. The second chapter has the theoretical framework, which contain the proposal development bracket. The next chapter has the diagnostic of the main departments, which demand planning interacts with, like Marketing, Sales and Finance Controlling. In this chapter is analyzed the team work about the departments indicated. Finally, the last chapter contains the new proposal of Demand Planning Process. The target of this proposal is doing an improvement in the Demand Planning Department, which impact in the rest of the company departments. The Demand Planning Process is a key process in the company because it is the first to start all the process. By the above, perform alignment and improvement in this department, in consequence we expect good results in the rest of the departments, without be our goal in this research.