Propuesta del uso del mailing y las redes sociales en la empresa R.D. Celulares en la región de Michoacán para el aumento de ventas en planes tarifarios

Abstract

In today's society, marketing plays a vital role, the sale of goods, services and even presence, is the daily bread, it is therefore necessary to find strategies that are tailored to the markets of today and enable companies remain in the world immersed in technology and the digital age. The business trends are walking hand in hand towards this era, and thus tend to evolve, is currently experiencing a rapid growth of direct marketing, which provides guidelines to emarketing, and this in turn relies on strategies such as social networking and mailing. This document has been prepared as a comprehensive study of social networks and the mailing, which are currently used commercially. Today, various agencies, associations and companies of all sizes use them solely for the purpose of promoting sales and therefore the profit percentage. The little academic support on the issue has led to this study for two purposes, first is to enrich the academic community through this investigation, and the second is to develop a proposal for the use of mailing and social networking the company RD Cars in the region of Michoacan to increase sales price plans, supported by a field study which showed encouraging results and strong, they show a strong agreement to the use of mailing and social networking to receive product information and benefits among others which support the proposal that referred to above. The above findings open the way to propose strategies, such as the creation of social networks official sites for the region of Michoacán, promotions launched by these means, the database design and potential customers.