"PROPUESTA DE ESTRATEGIAS PARA UNA EMPRESA MEXICANA INTEGRADORA DE SISTEMAS ELECTRÓNICOS DE SEGURIDAD"

Abstract

Mexico’s electronic security market has grown in the last few years. Such growth is the consequence to the need that private and governmental organizations had to strengthen procedures that would protect their resources (financial, technological and human). Since the demand is high, many security specialized organizations have turned their focus to activities that will improve their participation in the sales market share. This study’s goal is to develop a Strategy Planning Process for Seguridad Electrónica Dorada SA de CV, according to the most representative views of Strategy Planning. Such process will be done by way of the analysis of the organization’s internal and external environment, as well as the factors that influence its performance. The study’s scope was defined in cooperation with the organization’s CEO. A proposal will be presented, taking into consideration the objective determination of the present state of the organization. Strategies for market permanence will be suggested and the process implementation will be Seguridad Electrónica Dorada’s management’s responsibility; however, a step by step guide will be provided on the implementation of each strategy.