El turismo rural como estrategia de desarrollo local en el ejido de San Cristóbal la Vega; Valle Nacional; Tuxtepec, Oaxaca.

Abstract

Research work performed in ejido1 San Cristobal la Vega, focused on analyzing the possibility of developing rural tourism as an additional economic activity, in order to contribute to improving the quality of life of the inhabitants. The project includes a product that links elements of rural identity, customs, traditions, experiences and rural lifestyle. To carry out the analysis it was needed to conceptualize the various forms of tourism and to get information from secondary sources to characterize environmental issues and to assert them in the country. It also addressed market aspects, regarding the supply; we evaluated the natural and cultural resources of the area, looking for the possibility of integrating them as part of the offered product. We determined the potential demand by locating the major cities and the segment profiles and made a study of competence through interviews with coordinators of similar projects. A main study of this work was done in the end economic profile, we explored the availability, acceptance and level of future participation in the project. The research work ends with some prototypes, showing the potential for the development of highly flexible products aimed at urban youth and families as a resource to generate income for the community residents.